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2411 - Personal Branding for Leaders Who Lead Quietly and Authentically with Brand of a Leader's Marina Byezhanova

Josh Elledge

Published on: 09/04/2026

In this episode, host Josh Elledge interviews Marina Byezhanova, Founder and CEO of Brand of a Leader, a personal branding agency specializing in Gen X CEOs and entrepreneurs. Marina shares her journey from growing up in the Soviet Union to building a business focused on authentic personal branding. She explains her unique inside-out methodology, which prioritizes deep self-discovery over superficial persona creation. Marina also discusses why Gen Xers are her ideal clients and the powerful impact of brand alignment.

Business Growth & ScalingEntrepreneurship & StartupsNetworking & Relationship BuildingMarketing & BrandingMeaningful Connections & SalesHuman Resource Management

2410 - Blending AI and Human Insight to Revolutionize Sales Enablement with DevRev's Laura Fu

Josh Elledge

Published on: 08/04/2026

In this episode, host Josh Elledge interviews Laura Fu, Head of Revenue Operations and Strategy at DevRev and author of Designing for Excellence: Sales Enablement in the AI Native World. Laura shares her unconventional journey from mechanical engineering to culinary school before entering tech. She discusses how AI can enhance sales productivity by automating routine tasks like note-taking, while emphasizing that human judgment remains essential for deal qualification and customer engagement.

Business Growth & ScalingEntrepreneurship & StartupsNetworking & Relationship BuildingMeaningful Connections & SalesAI and Technology

2409 - Finding Opportunity Through Fear as an Entrepreneur and Paraglider with Patrick Sweeney

Josh Elledge

Published on: 07/04/2026

In this episode, host Josh Elledge interviews Patrick J. Sweeney II, serial entrepreneur and author of The Founder's Creed. Patrick shares his passion for paragliding as a metaphor for conquering fear, explaining how embracing uncertainty fuels entrepreneurial success. He introduces the "Buddha Doctrine," a decision-making framework helping founders build belief and dominate markets. Drawing parallels to military strategy, Patrick discusses overcoming the "belief gap" that entrepreneurs face.

Business Growth & ScalingEntrepreneurship & StartupsNetworking & Relationship BuildingMeaningful Connections & Sales

2408 - Cleaner and More Efficient Diesel Engines Through Fuel Chemistry and Catalysts with Zelkam’s Brian Livingston

Josh Elledge

Published on: 06/04/2026

In this episode, host Josh Elledge interviews Brian Livingston, President of Zelkam, about his company's innovative diesel fuel technology. Brian, a chemical engineer and former Caterpillar employee who turned entrepreneur after COVID-era layoffs, explains how Zelkam's copper tube device uses rare earth catalysts to break down hydrocarbon chains in diesel fuel, improving combustion efficiency. The technology delivers 5-7% better fuel economy and reduced emissions, offering significant cost savings for trucking and mining industries.

Business Growth & ScalingEntrepreneurship & StartupsNetworking & Relationship BuildingMeaningful Connections & Sales