Innovation

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2402 - Transforming Conversations into Concise Books with The Skinny’s Ben Heuertz

Josh Elledge

Published on: 31/03/2026

In this episode, the host Josh Elledge interviews Ben Heuertz, Founder of The Skinny, a company that creates concise, conversation-based "skinny books" designed to be read in about 40 minutes. Ben shares his passion for running and the importance of unplugging to recharge. He explains how The Skinny helps entrepreneurs and consultants turn their expertise into impactful, easily digestible books through guided conversations, emphasizing brevity and clarity. Ben also discusses the transformative benefits of the book creation process and offers practical frameworks for listeners interested in writing their own skinny book.

LeadershipCorporate CultureInnovationBook WritingEducation

2394 - Narratives That Shape Perception with The Bureau of Propaganda Intelligence's Jared T. Ross

Josh Elledge

Published on: 24/03/2026

In this episode, host Josh Elledge interviews Jared T. Ross, Chief Propaganda Officer at The Bureau of Propaganda Intelligence. They explore the concept of propaganda, distinguishing it from marketing, and discuss its ethical use in shaping beliefs and behaviors. Jared shares practical strategies for businesses to use propaganda to influence customer mindsets, citing real-world examples and historical case studies. The conversation also touches on Jared’s passion for airships and their modern applications. Listeners are encouraged to visit thepropagandabureau.com for further resources and to consider how propaganda can enhance their own marketing strategies.

Business Growth & ScalingEntrepreneurship & StartupsMeaningful Connections & SalesAI and TechnologyInnovation

2393 - Mindshare Equals Market Share in Building Brand Success with IDealogic Brand Lab’s Ron Netanel

Josh Elledge

Published on: 23/03/2026

In this episode, host Josh Elledge interviews Ron Netanel, Founder of IDealogic Brand Lab. Ron shares his personal health journey and discusses his Brand Human philosophy, emphasizing authentic, human-centered branding. He explains how his agency helps mid-market and enterprise clients build strong brand identities and introduces his Brand Shift Code program, designed to help small businesses adopt big brand strategies. Ron offers practical branding advice, highlights the importance of leadership vision and authenticity, and provides free resources to empower entrepreneurs to scale their businesses effectively.

Business Growth & ScalingMarketing & BrandingAI and TechnologyInnovationDigital Age

2392 - Where Expert Guidance Meets AI for Startup Founders with ThinkUp’s Ohad Shaked

Josh Elledge

Published on: 22/03/2026

In this episode, Josh Elledge interviews Ohad Shaked, Co-Founder and CEO of ThinkUp, a platform that helps startup founders validate ideas, structure business plans, and secure pre-seed funding. Ohad shares his experiences traveling between Israel, Switzerland, and Dubai, and explains how ThinkUp guides founders step-by-step through the startup process with AI-driven tools, expert mentorship, and accessible pricing. The platform also invests in promising startups. Ohad encourages listeners to visit thinkup.global to start their entrepreneurial journey with ThinkUp’s tailored support and resources.

Entrepreneurship & StartupsAI and TechnologyInnovationDigital AgeSaaS