Marketing & Branding

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2411 - Personal Branding for Leaders Who Lead Quietly and Authentically with Brand of a Leader's Marina Byezhanova

Josh Elledge

Published on: 09/04/2026

In this episode, host Josh Elledge interviews Marina Byezhanova, Founder and CEO of Brand of a Leader, a personal branding agency specializing in Gen X CEOs and entrepreneurs. Marina shares her journey from growing up in the Soviet Union to building a business focused on authentic personal branding. She explains her unique inside-out methodology, which prioritizes deep self-discovery over superficial persona creation. Marina also discusses why Gen Xers are her ideal clients and the powerful impact of brand alignment.

Business Growth & ScalingEntrepreneurship & StartupsNetworking & Relationship BuildingMarketing & BrandingMeaningful Connections & SalesHuman Resource Management

2407 - Strengthening Business Resilience Through a Tri-Sector Mindset with New Impact's Jens Molbak

Josh Elledge

Published on: 05/04/2026

In this episode, host Josh Elledge interviews Jens Molbak, CEO and Founder of New Impact, about uniting profit and purpose in entrepreneurship. Jens shares his journey founding Coinstar, which revolutionized coin recycling while saving the government billions and boosting nonprofit fundraising. He introduces the tri-sector business model, which leverages private, government, and social sector resources to build stronger, more sustainable businesses. Jens also discusses New Impact's free AI-powered tools that help entrepreneurs identify collaborative opportunities across sectors.

Business Growth & ScalingEntrepreneurship & StartupsNetworking & Relationship BuildingMarketing & BrandingMeaningful Connections & Sales

2406 - Smart Payment Processing and Compliance Strategies for SMBs with Nationwide Payment Systems' Allen Kopelman

Josh Elledge

Published on: 04/04/2026

In this episode, host Josh Elledge interviews Allen Kopelman, CEO of Nationwide Payment Systems, who has been in the payment processing industry since 2001. After a lighthearted discussion about reality TV as a stress reliever, Allen explains how his company helps small and medium-sized businesses navigate payment compliance, correct business classification, and technology upgrades to save money and improve efficiency. He highlights common pitfalls with platforms like Stripe and discusses the B2B Vault podcast, which provides educational content for business owners.

Business Growth & ScalingEntrepreneurship & StartupsNetworking & Relationship BuildingMarketing & BrandingMeaningful Connections & Sales

2401 - Combining Relationship Building and Technology for Success with DPI Showcase Websites’ Mark Weithorn

Josh Elledge

Published on: 29/03/2026

In this episode, the host Josh Elledge interviews Mark Weithorn, Founder and CEO of DPI Showcase Websites. Mark shares highlights from his recent trip to the Galapagos Islands, describing unique wildlife encounters and travel tips. The conversation then shifts to his business, which provides MLS-linked websites and automated marketing tools for realtors and brokers across the U.S., Canada, and Puerto Rico. Mark discusses the challenges real estate professionals face with technology, the importance of balancing personal relationships with digital tools, and best practices for networking and staying top-of-mind with clients.

Business Growth & ScalingEntrepreneurship & StartupsNetworking & Relationship BuildingMarketing & Branding