Marketing & Branding

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2332 - What Swimming Teaches About Direct Mail Success with Zairmail's Wilson Zehr

Josh Elledge

Published on: 27/11/2025

In this episode, host Josh Elledge speaks with Wilson Zehr, Founder and CEO of Zairmail, who shares how lessons from his background as a competitive swimmer translate into effective marketing habits and mindset. He then introduces Zairmail’s technology-driven approach to direct mail, explaining how the platform simplifies campaigns while preserving the unique impact of physical mail in a digital-heavy world. Zehr also breaks down the strengths of different mail formats and directs listeners to helpful resources and special offers available through the Zairmail website.

Business Growth & ScalingEntrepreneurship & StartupsNetworking & Relationship BuildingMarketing & BrandingMeaningful Connections & Sales

2330 - Key Insights for Building High-Performing Organizations with Ninety's Mark Abbott

Josh Elledge

Published on: 26/11/2025

In this episode, host Josh Elledge interviews Mark Abbott, Founder and CEO of Ninety, about how his platform helps small and mid-sized businesses implement business operating systems like EOS. Mark shares his passion for workplace culture, offering insights on trust, forgiveness, and the challenges organizations face as they mature. He also explains how Ninety’s tools, resources, and flexible pricing support alignment, accountability, and long-term organizational growth.

Business Growth & ScalingEntrepreneurship & StartupsNetworking & Relationship BuildingMarketing & BrandingAI and Technology

2328 - Overcoming Skepticism in Hiring Senior Talent Overseas with Rekruuto's Sid Jashnani

Josh Elledge

Published on: 24/11/2025

In this episode, host Josh Elledge nterviews Sid Jashnani, founder of Rekruuto, about hiring mid- to senior-level offshore talent from the Philippines. Sid shares a powerful story about bonding with his son during a health crisis before breaking down the benefits and misconceptions of hiring overseas managers. He also provides practical delegation strategies using a time audit and introduces Rekruuto’s risk-free trial and special listener discount, offering founders valuable insights for optimizing their time and leveraging global talent.

Business Growth & ScalingEntrepreneurship & StartupsNetworking & Relationship BuildingMarketing & BrandingMeaningful Connections & SalesLeadership

2325 - Transform Your Relationships and Sales through Ethical Persuasion Techniques with Patrick Van Der Burght

Josh Elledge

Published on: 21/11/2025

In this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Patrick Van Der Burght, an expert in ethical persuasion and behavioral science. Patrick breaks down the psychology behind why people say “yes” and shares seven universal principles of influence, including the power of public commitment and loss framing. He offers practical, research-backed strategies for business owners and coaches to build trust, reduce uncertainty, and motivate action ethically—while also highlighting his mission to teach these skills to the next generation.

Business Growth & ScalingNetworking & Relationship BuildingMarketing & BrandingCybersecurity and TechnologyAI and Technology