SaaS

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2329 - How to Communicate Worth in Your SaaS Pricing Using the Value Equation with Product Tranquility's Dan Balcauski

Josh Elledge

Published on: 25/11/2025

In this episode, host Josh Elledge interviews Dan Balcauski, Founder and Principal Consultant of Product Tranquility, to discuss effective pricing strategies for B2B SaaS products. Dan draws on his 20+ years in software to explain common pricing mistakes, the importance of validating customer value, and how strategic pricing models and packaging can drive growth. He also offers practical tools such as the Van Westendorp Price Sensitivity Meter and shares tailored insights around Josh’s product, PodVerified, giving SaaS founders actionable steps and resources to refine their pricing approach.

Business Growth & ScalingEntrepreneurship & StartupsNetworking & Relationship BuildingSaaS

2181 - Essential Insights on Funding and Growth for SaaS Founders with SaaS Launch's Denise Edwards

Josh Elledge

Published on: 13/05/2025

In this episode, host Josh Elledge speaks with Denise Edwards, Founder and CEO of SaaS Launch, about helping early-stage tech founders secure funding and connect with investors. Denise discusses key topics such as funding stages, the importance of a strong business plan, and financing options like loans and investor partnerships. She also shares her background, personal interests, and the future vision for SaaS Launch, offering practical advice and resources for aspiring entrepreneurs.

Business Growth & ScalingEntrepreneurship & StartupsSaaS