2418 - Helping Businesses Clarify Their Message and Boost Engagement with StoryBrand's Holly Fisher
Josh Elledge interviews Holly Fisher on StoryBrand, CrossFit, and customer-first marketing in AI era
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Josh Elledge interviews Holly Fisher on StoryBrand, CrossFit, and customer-first marketing in AI era

Josh Elledge & Sara Gilbert: language drives behavior. Empathy & team gaps. Visit saragilbert.coach!

In this podcast episode, host Josh Elledge interviews Darren Tompkins, Founder and CEO of Vader-Rey, a Houston-based firm comprising three divisions: recruiting, engineering contract staffing, and virtual professional services. Darren discusses his lean, remote business model, offering competitive recruiting fees and virtual assistants at approximately $15/hour. He shares insights on how oil and gas market volatility and geopolitical factors impact staffing demands. Darren also highlights his company's AI-forward approach to candidate matching. Additionally, the conversation touches on his military background, personal interests, and nonprofit work supporting classroom supplies through autographed instrument auctions.

In this episode, Josh Elledge interviews futurist and entrepreneur Kevin Surace, who recalls his childhood fascination with AM radios and the joy of tuning into distant stations before the internet. Kevin then draws parallels between past and present by comparing AI’s evolution to the way Excel transformed math, arguing that today’s AI already exceeds human capability in many domains. He emphasizes the importance of thoughtful prompting, highlights the slow pace of AI adoption in organizations, and encourages listeners to view AI as an empowering tool rather than something to fear.