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2337 - Why Authenticity Matters More Than Ever in Advertising with FPW Media's Owen Garitty

Josh Elledge

Published on: 17/07/2025

In this episode of The Thoughtful Entrepreneur, host Josh Elledge chats with Owen Garitty, Founder and CEO of FPW Media, about the critical role of authenticity in modern marketing. Owen shares how stepping away from tech through gardening fuels his creativity, and he offers insights into how FPW Media blends AI, film production, branding, and experiential marketing to deliver emotionally resonant campaigns. He also warns against over-reliance on AI-generated content, emphasizing that genuine human storytelling is still the key to building lasting brand trust.

Marketing & BrandingAI and TechnologyAdvertising

2180 - Insights on Modern Advertising Tactics with Unicorn Innovations' Maxwell Finn

Josh Elledge

Published on: 12/05/2025

In this episode, host Josh Elledge speaks with Maxwell Finn, President of Unicorn Innovations, about innovative marketing strategies, consumer psychology, and the importance of work-life balance for entrepreneurs. Maxwell shares his journey in advertising, his love for video gaming, and how his company’s selective partnership model aligns closely with client success. The conversation offers actionable insights for navigating today’s competitive marketing landscape and includes resource recommendations for aspiring marketers.

Business Growth & ScalingMarketing & BrandingAdvertising

2077 - Redefining Consumer Engagement through Personalization with iProelio's Peter Lisoskie

Josh Elledge

Published on: 02/12/2024

On this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Peter Lisoskie, CEO of iPolio and founder of Relatable, to discuss the Relatable platform, which enhances personalization in video communication. Peter highlights socio-economic trends that influence consumer behavior, noting a shift from traditional sales methods to relationship-building through interactive video.

Marketing & BrandingAdvertising