2077 - Redefining Consumer Engagement through Personalization with iProelio's Peter Lisoskie
Enhancing Engagement Through Personalized Video with Peter Lisoskie of iProelio
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UPDATE: Peter Lisoskie’s platform, Relatable, has evolved into a powerful tool for creating video impact experiences—with zero post-production editing required. Users can now combine front/back camera shots, upload b-roll, add narration and music, sequence scenes, and finalize videos with just one click. Nonprofits are leveraging Relatable to tell emotional, real-time stories that resonate like a tearjerker movie—but in real life and in real time. From military veterans to STEM programs, Relatable is helping organizations inspire action and drive connection.
In a compelling episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Peter Lisoskie, the CEO of iProelio and the innovative mind behind the Relatable platform. Together, they explore how personalized, interactive video is reshaping the future of marketing and customer engagement. This episode is a must-listen for entrepreneurs looking to build deeper connections with their audiences and humanize their outreach through scalable, tech-powered personalization.
Revolutionizing Communication Through Interactive Video
Peter shares the story behind Relatable, a platform designed to help brands move beyond static, one-way video content. Instead, Relatable empowers users to create dynamic, interactive video experiences that build trust, guide prospects, and foster genuine relationships.
Josh and Peter break down how consumer expectations have shifted. Today’s buyers crave autonomy, authenticity, and connection—and video, when personalized and interactive, meets all three demands.
Josh even shares his firsthand experience with Relatable—how he took his common sales questions, created a linear video using a teleprompter, and turned it into a powerful, interactive sales tool. The result? Higher engagement and a noticeable bump in meeting set rates.
Key Consumer Behavior Shifts Businesses Must Address
Peter outlines four major megatrends affecting how people engage with brands online:
Self-guided discovery: Today’s consumers prefer to explore and buy on their own terms, not be “sold to.”
Humanized brands: People want to engage with real humans—not faceless corporations.
Personalization over mass messaging: Generic content is out. Tailored messaging is in.
Two-way interaction: One-sided videos are fading. Consumers want experiences where they can engage, respond, and participate.
Relatable answers all these needs by making it easy for anyone—regardless of tech skills—to craft personalized video journeys that guide viewers based on their unique interests or pain points.
About Peter Lisoskie
Peter Lisoskie is the CEO of iProelio and the founder of Relatable. With a background in tech innovation and entrepreneurship, Peter is passionate about helping brands create more engaging, personalized customer experiences using interactive video communication.
About iProelio
iProelio is a forward-thinking technology company dedicated to helping businesses revolutionize their customer engagement strategies. Its flagship platform, Relatable, empowers users to create personalized, interactive video journeys that boost trust, conversion rates, and customer loyalty.
Links Mentioned in this Episode:
Episode Highlights:
The shift from transactional sales to relationship-first marketing
How interactive video enhances trust, autonomy, and personalization
Josh’s firsthand experience using Relatable to boost meeting set rates
Why video is the future of marketing—and how to get started now
The simple onboarding process and pricing model that makes Relatable accessible for businesses of any size
Conclusion
Peter Lisoskie offers a refreshing and highly actionable perspective on how modern businesses can better connect with their audiences. By embracing personalized, interactive video content through tools like Relatable, companies can stand out in a crowded digital world and foster meaningful, trust-based relationships with their customers.
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