2198 - Why Your Next Business Move Should Be Buying, Not Starting: A Conversation with Baton's Chat Joglekar
Confidently Navigate Small Business Buying and Selling with Baton’s Chat Joglekar
In a recent episode of The Thoughtful Entrepreneur, host Josh Elledge spoke with Chat Joglekar, Co-Founder and CEO of Baton, a modern marketplace built to simplify the buying and selling of small businesses. Chat shared powerful insights into why acquiring an existing small business can be more strategic—and less risky—than starting one from scratch. He also outlined the tools Baton provides to make small business transactions more accessible, transparent, and successful.
The Baton Approach to Small Business Ownership
Baton was born from a vision to demystify the complex process of small business transactions. Chat Joglekar and his team recognized that many entrepreneurs overlook the option of buying a business with built-in cash flow and customers, opting instead to launch from zero. Baton aims to shift that mindset.
Chat explained that Baton functions as both a listing marketplace and an educational platform. Sellers can receive a complimentary valuation, and buyers can browse listings for free. Unlike traditional business brokers who charge up to 12%, Baton keeps its success fee at just 6%, lowering the barrier to entry for buyers.
One of the most underutilized tools in small business acquisition, Chat emphasized, is the Small Business Administration (SBA) loan. For businesses valued under $5 million, SBA loans offer low-interest rates and long repayment terms. Baton helps guide buyers through the financing process and offers content and guidance to make these loans easier to understand and obtain.
Whether you’re selling your first business or stepping into entrepreneurship by acquisition, Baton supports your journey with webinars, guides, and one-on-one support. Chat’s mission is clear: empower business owners with data, education, and an easy-to-navigate process.
About Chat Joglekar
Chat Joglekar is the Co-Founder and CEO of Baton. With a background in product leadership at Google and venture-backed startups, Chat is passionate about simplifying entrepreneurship through small business acquisition. His career spans growth strategy, business development, and marketplace design.
About Baton
Baton is a digital marketplace designed to make buying and selling small businesses more efficient and affordable. With free business valuations, educational resources, and lower-than-average success fees, Baton is transforming how entrepreneurs approach small business transactions.
Links Mentioned in this Episode
Episode Highlights
Why buying an existing business offers built-in advantages like cash flow and customers
How SBA loans can finance acquisitions under $5 million
Baton’s 6% success fee compared to traditional brokerage rates
Free business valuations and educational support offered by Baton
The growing trend of entrepreneurship through acquisition
Conclusion
This conversation with Chat Joglekar offers a compelling look at the untapped opportunity in small business acquisition. Baton is making it easier, more affordable, and more informed for everyday entrepreneurs to buy and sell companies. Whether you're looking to exit your business or acquire your next one, Baton provides the tools and expertise to support a smooth transition.
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