1619-What Do People Need Right Now? with Richard Kaye
Mastering Publicity for Business Growth with Dr. Richard Kaye
In this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Dr. Richard Kaye, retired chiropractor, publicity expert, and master negotiator. Dr. Kaye shares his proven strategies for leveraging media exposure to grow your business, build credibility, and stand out from the competition.
The Business-Boosting Power of Publicity
Dr. Richard Kaye has built a reputation as a publicity strategist who helps entrepreneurs gain media attention, land features in prestigious publications, and even become bestselling authors. He shares how he first used publicity to become one of the most recognized names in chiropractic care—and how those same strategies can be applied by any business owner today.
Publicity, Dr. Kaye explains, isn't just about vanity—it’s about building trust and authority that accelerates business growth. By securing third-party endorsements through media coverage, entrepreneurs create instant credibility with potential clients and partners.
It’s Not About You—It’s About the Audience
When pitching yourself for media opportunities, Dr. Kaye emphasizes a crucial mindset shift: Focus on what’s in it for the audience, not just your credentials. Whether reaching out to podcast hosts, producers, or editors, it’s essential to show how your story, expertise, or insights can serve their listeners or readers.
In the era of virtual interviews and Zoom calls, being articulate, engaging, and audience-focused is more important than ever for standing out during media appearances.
Building Relationships, Not Just Connections
Dr. Kaye shares that successful publicity isn’t about mass-pitching—it's about building genuine relationships with the decision-makers behind the scenes. Authentic communication, genuine appreciation, and a service-first attitude will make you memorable and lead to more opportunities.
He encourages small but meaningful gestures—such as sending handwritten thank-you notes—to leave a lasting positive impression on hosts and producers.
About Dr. Richard Kaye
Dr. Richard Kaye is a retired chiropractor, renowned speaker, and expert in publicity and business development. With decades of experience helping entrepreneurs accelerate their growth through strategic media exposure, Dr. Kaye empowers leaders to build authority, create new opportunities, and open doors they never thought possible. He is a frequent speaker at top business conferences and is passionate about teaching others how to cultivate real influence.
About Dr. Richard Kaye's Publicity Work
Through workshops, consulting, and speaking engagements, Dr. Richard Kaye teaches entrepreneurs how to effectively pitch themselves to media outlets, position their expertise for maximum impact, and secure features that build long-term credibility. His programs help business owners get published in top outlets, become bestselling authors, and secure television appearances—all while staying authentic and audience-focused.
Links Mentioned in this Episode:
Episode Highlights:
Why publicity is critical for building trust and accelerating business growth.
How to pitch media outlets by focusing on audience value, not self-promotion.
The importance of forming authentic relationships with producers and hosts.
Small gestures that can help you stand out and get invited back.
Dr. Kaye’s advice for next steps in becoming a bestselling author or media-recognized expert.
Conclusion
Dr. Richard Kaye’s insights provide a blueprint for turning publicity into a sustainable business growth strategy. By focusing on authentic connections, serving audiences, and consistently positioning yourself as a trusted authority, you can unlock opportunities that dramatically boost your visibility and influence.
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