Public Relations

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2204 - From Press Releases to Podcasts Revolutionizing PR in the Digital Age with We Feature You PR's Zachary Bernard

Josh Elledge

Published on: 09/06/2025

In this episode, host Josh Elledge speaks with Zachary Bernard, founder of We Feature You PR, about the future of public relations and the role of AI in enhancing—not replacing—authentic storytelling. They explore how niche publications, compelling narratives, and podcasting offer powerful ways for founders to build visibility and trust. Zachary also shares tips for becoming a successful podcast guest and emphasizes the enduring importance of human connection in an AI-driven media landscape.

Business Growth & ScalingAI and TechnologyPodcastingPublic RelationsDigital Age

2185 - Mastering Crisis Comms with Confidence and Calm with Tieja MacLaughlin

Josh Elledge

Published on: 17/05/2025

In this episode, the host interviews Tieja McLaughlin, founder of Tieja Inc. Communications, about her journey into crisis communications and the value of proactive reputation management. Tieja shares real-world examples and compares crisis strategy to jiu-jitsu, highlighting the need for emotional awareness and preparation. She emphasizes the importance of having a crisis response plan in place and encourages businesses to invest in communication strategies before issues arise.

Entrepreneurship & StartupsPublic Relations

2168 - The Bold New Approach to Public Relations with Don’t Be a Little Pitch's Bryce North

Josh Elledge

Published on: 29/04/2025

In this episode, host Josh Elledge interviews Bryce North, CEO of "Don't Be a Little Pitch," about the evolving world of public relations. Bryce emphasizes the power of storytelling, trust, and personal branding in building long-term success, drawing inspiration from Gary Vaynerchuk’s branding philosophy. He also discusses the value of niche media, patience in PR, and invites listeners to connect for deeper insights.

Business Growth & ScalingMarketing & BrandingPublic RelationsStorytelling

2144- Leveraging Podcasts for Effective PR with El Bee PR's Larissa Banting

Josh Elledge

Published on: 16/04/2025

In this episode, host Josh Elledge chats with Larissa Banting, owner of El Bee PR, about the transformative power of PR and podcasting for business growth. Larissa shares insights on niche marketing through podcasts and her "30 and Three" program, which helps clients secure podcast appearances. They discuss authentic storytelling, building trust, and using podcasts strategically to connect with target audiences. The episode highlights the value of PR in boosting business visibility and authority, offering practical strategies for entrepreneurs.

Business Growth & ScalingPodcastingPublic Relations