2168 - The Bold New Approach to Public Relations with Don’t Be a Little Pitch's Bryce North
Mastering Public Relations and Personal Branding: Insights from Bryce North
In this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Bryce North, CEO and founder of Don't Be a Little Pitch. Bryce shares his dynamic approach to public relations, his passion for storytelling, and his mission to help businesses craft memorable brands. The conversation offers actionable insights for entrepreneurs who want to amplify their voice, establish credibility, and build lasting trust through authentic communication.
Blending Passion and Authenticity in Communication
Bryce opens the conversation by sharing a glimpse into his personal life—his enthusiasm for bachata dancing and his experience living in Mexico. Dance, he explains, is a powerful form of non-verbal communication, teaching valuable lessons about trust, body language, and connection that translate directly into professional and public interactions. In Latin American cultures, where physical closeness is common, Bryce observes that communication is often more intuitive and human-centered—a lesson he believes is critical for businesses aiming to build real relationships.
This deep understanding of connection and authenticity directly informs Bryce’s approach to PR. Through Don't Be a Little Pitch, Bryce challenges businesses to be bold, vulnerable, and unapologetically real. Drawing from his venture capital background, he recognized early on that trust—not just metrics—is the currency that drives business success. His firm’s philosophy is simple: create fans and evangelists through genuine storytelling rather than transactional pitches. In today’s crowded digital world, Bryce believes brands must be willing to share their struggles, show their human side, and forge emotional bonds with their audience.
When it comes to building a media presence, Bryce stresses that patience and long-term strategy are key. He advises starting with niche publications before pursuing major outlets, leveraging storytelling to humanize brands and highlight transformational journeys. His unique framework emphasizes alignment between personal and corporate branding, understanding that while a personal brand can create initial momentum, a strong business brand must also stand on its own as the company scales.
About Bryce North
Bryce North is a serial entrepreneur with extensive experience building, scaling, and running startups. Recognized for his achievements in entrepreneurship, Bryce has won numerous awards and developed a strong reputation for his ability to create and grow successful ventures. A master storyteller with a background in venture and angel capital, Bryce has been featured on Canada's Dragons' Den and has built companies that have scaled to over 40 countries. Today, through Don't Be a Little Pitch, he helps entrepreneurs and businesses own the media space, elevate their brand visibility, and secure speaking and media opportunities worldwide.
About Don't Be a Little Pitch
Don't Be a Little Pitch is a PR agency that specializes in helping entrepreneurs, executives, and brands create impactful media presences through bold storytelling, strategic visibility, and long-term trust building. By focusing on authentic connections and memorable branding, the agency empowers clients to break through the noise, humanize their brand narratives, and open new opportunities for growth and influence.
Links Mentioned in this Episode:
Key Episode Highlights:
The Power of Vulnerability in PR: Bryce explains why sharing authentic stories—including struggles—creates stronger emotional connections with audiences.
Building Trust Over Time: Why public relations should be seen as a long-term trust-building strategy, not a quick lead-generation tactic.
Navigating Modern Media: How to adapt to today's media environment where click-driven stories dominate traditional PR routes.
Personal vs. Corporate Branding: Balancing a strong personal brand with the need to develop a distinct corporate identity as the business scales.
Memorable Branding Matters: The importance of crafting a brand name and identity that people remember—and why being polarizing can be a strategic advantage.
Conclusion
In this episode, Bryce North offers a refreshing perspective on public relations—one that’s rooted in authenticity, patience, and strategic storytelling. His philosophy reminds entrepreneurs that PR isn’t about gimmicks or overnight fame; it’s about cultivating genuine relationships, building trust, and creating a story worth sharing. Whether you’re just starting to build your brand or looking to strengthen your media presence, Bryce’s approach provides a roadmap for doing it with integrity, impact, and style.
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