1962-Creating Impactful Corporate Presentations with Emily Schneider
Creating Impactful Corporate Presentations with Emily Schneider
In this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Emily Schneider, visual storytelling expert and founder of IamEmilySchneider.com. Emily shares powerful strategies for designing presentations that don’t just look good—they connect, persuade, and drive action.
Whether you’re pitching to investors, leading a corporate workshop, or delivering a keynote, Emily reveals how you can transform slide decks into strategic storytelling tools. Her insights are especially valuable for consultants, executives, and entrepreneurs who want to elevate their professional image through compelling visuals and clear messaging.
Why Great Presentation Design Matters
Emily emphasizes that presentation design isn’t just about aesthetics—it’s about impact. A well-designed presentation helps your audience absorb complex information, stay engaged, and take action.
Key design principles to keep in mind:
Use high-quality, relevant visuals – Avoid generic stock images; choose visuals that reinforce your core message.
Consistency is key – Stick to your brand’s colors, fonts, and style to build trust and recognition.
Whitespace improves readability – Don’t overcrowd slides. Space allows key ideas to breathe.
Emily also shares common mistakes professionals make, like cluttered slides or overly technical graphics, and how to fix them with simple, clean layouts that guide the viewer’s eye to what really matters.
The Power of Storytelling in Business Presentations
According to Emily, storytelling is your competitive advantage in any presentation. Rather than just dumping data, use narrative structure to bring your ideas to life.
Storytelling techniques that make your message stick:
Start with a hook – Grab attention with a question, stat, or personal anecdote.
Build a narrative arc – Follow a beginning, middle, and end format to guide your audience through the journey.
Use real-life examples – Case studies and personal stories build emotional connection and credibility.
This narrative approach doesn’t just inform—it inspires. It helps your audience understand why your message matters and what they should do next.
About Emily Schneider
Emily Schneider is a visual storytelling consultant and freelance presentation designer. With a background in marketing and design, she helps entrepreneurs, executives, and corporate teams create PowerPoint presentations that are clear, visually compelling, and strategically aligned with their business goals. Emily is passionate about helping professionals communicate big ideas through elegant, story-driven visuals.
About IamEmilySchneider.com
IamEmilySchneider.com is Emily Schneider’s platform for presentation design services and resources. She offers custom PowerPoint design, storytelling strategy, and visual communication training for business leaders. Her site also features a portfolio, testimonials, and a free resource guide for DIY presentation improvements.
Links Mentioned in this Episode
Episode Highlights
Why well-designed slides improve engagement and retention
How storytelling transforms dry data into persuasive narratives
Slide design tips: whitespace, typography, and visual hierarchy
DIY tools for creating professional-grade presentations
When to hire a professional presentation designer—and why it matters
Conclusion
Creating impactful presentations is a vital skill for today’s leaders. Emily Schneider shows that with the right mix of visuals and storytelling, any presentation can become a persuasive, audience-focused experience. Whether you design your own or hire a pro, the key is clear communication, thoughtful structure, and visuals that enhance—not distract from—your message.
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