2195 - Discover How to Eliminate Limiting Beliefs and Unlock Your True Potential with Lefkoe Institute's Shelly Lefkoe

Entrepreneurship & Startups| Meditation| Personal Development| Coaching

May 30, 2025•3 min read

Unleashing Your Potential with Shelly Lefkoe: Eliminating Limiting Beliefs for Personal and Professional Growth

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In this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Shelly Lefkoe, Co-Founder of The Lefkoe Institute, about the hidden beliefs that hold us back—and how we can identify, challenge, and eliminate them. With decades of experience helping people dismantle their mental roadblocks, Shelly shares actionable insights into mindset transformation, self-worth, and what it truly means to thrive in both life and business.

Unlocking Freedom: From Pickleball to Powerful Belief Change

Shelly opens up with a personal story about discovering pickleball during the pandemic—a hobby that not only kept her active but also served as a powerful metaphor for adaptability and joy. As Josh and Shelly discuss, making space for new experiences and balance in life is a key step in mental and emotional wellness.

Professionally, Shelly’s work at The Lefkoe Institute revolves around identifying and eliminating limiting beliefs—the subconscious thoughts we form early in life that can hold us back from success, fulfillment, and confidence. Whether it’s fear of public speaking, procrastination, or tying your self-worth to work, Shelly emphasizes that beliefs are learned—and therefore can be unlearned.

Her process is rooted in awareness, reflection, and reframing. She encourages entrepreneurs to look inward and recognize the beliefs fueling behaviors that no longer serve them. This mindset work is not just about personal development—it’s about unlocking real-world results by eliminating internal resistance. From her book Hitting the Wall to her free Belief Elimination Kit, Shelly provides tools and practices to help people step into their fullest potential.

About Shelly Lefkoe

Shelly Lefkoe is the Co-Founder of The Lefkoe Institute and a world-renowned mindset expert and speaker. With over 30 years of experience, she has helped thousands of individuals eliminate the beliefs that limit their personal and professional success. As the author of Hitting the Wall, Shelly specializes in working with entrepreneurs, leaders, and high performers who are ready to move beyond self-sabotage and reach new heights of fulfillment.

About The Lefkoe Institute

The Lefkoe Institute helps individuals and organizations permanently eliminate limiting beliefs using a proven, research-backed process developed by Morty and Shelly Lefkoe. Through workshops, private coaching, and online programs, the Institute empowers people to rewire their internal dialogue and unlock a life of clarity, confidence, and purpose.

Links Mentioned in this Episode:

Episode Highlights:

Why beliefs formed in childhood silently shape your decisions today
How to identify and eliminate procrastination, fear, and self-doubt
The relationship between self-care, mindset, and leadership effectiveness
Strategies from Hitting the Wall for overcoming self-sabotage
Shelly’s approach to transforming lives through belief elimination

Conclusion

Shelly Lefkoe delivers a powerful message: you are not your thoughts—and you are not stuck with your beliefs. Her work empowers leaders, entrepreneurs, and everyday individuals to reprogram the invisible scripts that dictate their success and well-being. Whether it’s improving your self-image, parenting from a place of empowerment, or finally conquering the fear of failure, her insights offer a path to freedom and fulfillment.

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Josh Elledge

Josh Elledge is U.S. Navy veteran who became a serial entrepreneur who builds the companies he needs most in the world. In 2014, He launched UpMyInfluence to help entrepreneurs like himself attract the perfect audiences and grow their authority and influence. However, while growing their better-than-PR agency, UpMyInfluence discovered that building 7-figure B2B Sales Systems for consultants and agencies (with zero paid advertising) is actually what they do better than anyone else on the planet. UMI was the natural outgrowth of his first startup, SavingsAngel.com which had grown to more than 50 employees and grossed more than $6 million in sales with zero paid ads. He did it all through building authority and serving audiences in the media. Josh is a frequent speaker at business and startup conferences including Social Media Marketing World and a Tony Robbins event for his Business Mastery grads. He’s a weekly consumer expert on Fox 35 Orlando and News 13, writes a syndicated column for nine newspapers (with total readership above 1.1 million readers), and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2500 times. Passionate about his family, physical fitness (an avid fitness geek and 5K to marathon runner), and breaking out of Escape Rooms, Josh now lives in Orlando with his wife and three children.

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