1503-What an Entrepreneur is with scapr’s Susan Carol

February 15, 2023•3 min read

Innovative Public Relations Strategies with Susan Carol of Susan Carol Creative

Update: Susan Carol sold her company at the end of 2023, and it has been rebranded as Foresight Marketing Agency. The agency is now expanding into international markets and embracing new martech opportunities. Susan continues her leadership journey as the Chief Strategy Officer.

In this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Susan Carol, CEO of Susan Carol Creative. Susan shares insights from her 33+ years in public relations and marketing, offering valuable strategies for brands looking to create immediate media impact and build lasting client relationships.

Building a PR Agency Focused on Innovation and Results

Susan Carol founded Susan Carol Creative with a clear vision: to break away from traditional, cookie-cutter PR models. Early in her career, Susan realized that clients wanted more than generic campaigns—they needed immediate media hits and adaptive strategies that could shift with market demands.

Rather than sticking rigidly to early 1990s PR practices, Susan developed a dynamic model that puts client needs first. Her agency focuses on crafting compelling stories, staying agile, and delivering quick, measurable results. This flexible approach has not only built trust but has allowed Susan and her team to retain both clients and staff for decades.

Susan also shares her business model’s unique advantage—operating from a small college town while serving clients in major markets. This smart approach enabled her to offer competitive rates without sacrificing profitability or quality.

A Team of Industry Experts Driving Client Success

Susan Carol Creative isn’t just a PR agency—it’s a powerhouse team of award-winning professionals with diverse backgrounds in media relations, digital marketing, web development, content creation, and production management. Their collective experience spans corporate, nonprofit, and association sectors, offering a well-rounded perspective on how to craft and distribute powerful messaging.

The team’s journalistic expertise—honed through years in newspapers, magazines, and trade publications—makes them particularly skilled at connecting with target audiences. Susan credits the agency’s success to its collaborative spirit, commitment to client relationships, and staying ahead of industry trends.

About Susan Carol

Susan Carol is a veteran public relations expert and the CEO of Susan Carol Creative. Over her 33-year career, she has pioneered a client-first approach to PR and marketing, focusing on immediate results and adaptive strategies. Susan’s ability to balance affordable rates with high-quality service has enabled her agency to thrive, earning long-term loyalty from both clients and team members.

About Susan Carol Creative

Susan Carol Creative is a full-service public relations and marketing agency specializing in media relations, digital marketing, design, content writing, and production management. Their team of seasoned professionals brings deep industry experience, creative innovation, and a passion for delivering outstanding client results. By blending traditional media expertise with new media strategies, they help businesses stand out in competitive markets and build lasting brand equity.

Links Mentioned in this Episode:

Episode Highlights:

How Susan Carol Creative delivers fast, targeted media coverage.
Why adaptability is key in modern PR and marketing.
How a small-town business model can create big-city success.
The importance of hiring seasoned, industry-specific talent.
How PR agencies can leverage podcasts for client exposure.

Conclusion

Susan Carol’s leadership and innovative approach offer a masterclass in modern public relations. By staying client-focused, adapting to industry trends, and maintaining a collaborative team culture, Susan Carol Creative continues to deliver outstanding value for its clients.

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Josh Elledge

Josh Elledge is U.S. Navy veteran who became a serial entrepreneur who builds the companies he needs most in the world. In 2014, He launched UpMyInfluence to help entrepreneurs like himself attract the perfect audiences and grow their authority and influence. However, while growing their better-than-PR agency, UpMyInfluence discovered that building 7-figure B2B Sales Systems for consultants and agencies (with zero paid advertising) is actually what they do better than anyone else on the planet. UMI was the natural outgrowth of his first startup, SavingsAngel.com which had grown to more than 50 employees and grossed more than $6 million in sales with zero paid ads. He did it all through building authority and serving audiences in the media. Josh is a frequent speaker at business and startup conferences including Social Media Marketing World and a Tony Robbins event for his Business Mastery grads. He’s a weekly consumer expert on Fox 35 Orlando and News 13, writes a syndicated column for nine newspapers (with total readership above 1.1 million readers), and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2500 times. Passionate about his family, physical fitness (an avid fitness geek and 5K to marathon runner), and breaking out of Escape Rooms, Josh now lives in Orlando with his wife and three children.

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