2156 - Sustainable Sales Mastery with The Diamond Group's Theresa Bassett

Business Growth & Scaling| Marketing & Branding| Meaningful Connections & Sales

April 22, 2025•3 min read

Strategies for Small Business Growth: Insights from Theresa Bassett

In this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Theresa Bassett, CEO of The Diamond Group, to explore the strategies small business owners can use to scale beyond the seven-figure revenue threshold. With her extensive experience in sales and marketing, Theresa offers actionable insights into the challenges many entrepreneurs face as they aim for sustainable growth. She dives deep into the complexities of creating effective sales and marketing systems that drive predictable results.

The Importance of a Structured Approach to Business Growth

Theresa introduces Momentum, a multi-phase system developed by The Diamond Group to help small businesses build structured, sustainable marketing systems. The process begins with goal setting, market research, and strategy development to establish a clear direction. In the execution phase, businesses focus on creating high-quality content, managing campaigns across multiple channels, and monitoring performance using analytics tools. This structured approach ensures businesses stay organized and aligned with their growth goals, making it easier to scale operations while maintaining control over their marketing efforts.

Theresa emphasizes the importance of building a collaborative team to accelerate business growth. She highlights the need for entrepreneurs to focus on the “who” rather than the “how,” trusting their team to handle specific tasks. By bringing together professionals such as strategic account managers, marketing coordinators, and digital creative specialists, businesses can delegate effectively and maintain momentum. This collaboration enables business owners to concentrate on strategic decisions, rather than getting bogged down by day-to-day tasks, which ultimately leads to more efficient and impactful growth.

About Theresa Bassett

Theresa L. Bassett is the CEO of The Diamond Group, specializing in digital marketing and sales strategy for professional service firms. With over $550M in marketing, advertising, and personal development transactions, she has helped legal, financial, and consulting firms refine their client acquisition strategies and elevate their brand presence. Theresa has developed a proprietary sales and marketing framework that helps professional service providers attract high-value clients while optimizing operational efficiency. She is the author of Uplevel: Sprint Your Way to the Next Level in Your Life and Business, offering a roadmap for professionals seeking growth and success.

About The Diamond Group

The Diamond Group is a leading consultancy that helps professional service firms, including legal, financial, and consulting businesses, grow by refining their sales and marketing strategies. The Diamond Group’s proprietary systems enable businesses to attract high-value clients, increase operational efficiency, and develop marketing systems that drive long-term success. Their results-driven approach ensures that clients can scale their firms effectively, even in challenging economic climates.

Links Mentioned in this Episode:

Episode Highlights:

How to implement structured systems for scaling your business
The importance of collaborating with a talented team to drive growth
Why a clear marketing strategy is essential for long-term success
The key phases of The Diamond Group’s Momentum system
How to use analytics tools to optimize marketing efforts

Conclusion

This episode is packed with valuable advice for small business owners looking to break through growth barriers and achieve sustainable success. Theresa Bassett’s insights into creating structured marketing systems and building collaborative teams provide entrepreneurs with the tools they need to achieve consistent, predictable growth. With the right approach, any business can break through growth plateaus and achieve the seven-figure revenues they aim for.

Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest

More from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.
What is your #1 Lead Generation BLOCKER? Take my free quiz here.
Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Josh Elledge

Josh Elledge is U.S. Navy veteran who became a serial entrepreneur who builds the companies he needs most in the world. In 2014, He launched UpMyInfluence to help entrepreneurs like himself attract the perfect audiences and grow their authority and influence. However, while growing their better-than-PR agency, UpMyInfluence discovered that building 7-figure B2B Sales Systems for consultants and agencies (with zero paid advertising) is actually what they do better than anyone else on the planet. UMI was the natural outgrowth of his first startup, SavingsAngel.com which had grown to more than 50 employees and grossed more than $6 million in sales with zero paid ads. He did it all through building authority and serving audiences in the media. Josh is a frequent speaker at business and startup conferences including Social Media Marketing World and a Tony Robbins event for his Business Mastery grads. He’s a weekly consumer expert on Fox 35 Orlando and News 13, writes a syndicated column for nine newspapers (with total readership above 1.1 million readers), and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2500 times. Passionate about his family, physical fitness (an avid fitness geek and 5K to marathon runner), and breaking out of Escape Rooms, Josh now lives in Orlando with his wife and three children.

Back to Blog